High-growth hotels all have something in common. They successfully embrace and leverage technology to drive growth. Beyond simply unlocking cost savings, technology can push a hotel to be more efficient, meet the growing demands of tech-savvy guests and keep visitors safe.
As we navigate the road to recovery, it’s essential for hoteliers to build strategies around innovative technology opportunities, such as interactive HDTV solutions, to accelerate their digital transformation from high-touch to high-tech guest interaction.
Your hotel can prepare for recovery and growth by following these four basic technology principles:
- Leverage technology to unlock opportunity: More than simply unlocking cost savings, technology will push your hotel to be more efficient and meet guest demands – while maintaining safety requirements.
- Strategize around innovation: Once you have identified innovative ways to leverage technology that align with your business objectives and guest needs, build your recovery strategies around those opportunities to accelerate your digital transformation.
- Make security a priority: Today’s top-performing hospitality businesses are built on data. Personalization now must be delivered digitally, which requires an abundance of data. It’s important to keep your guests’ trust by ensuring their information is safe and secure.
- Focus on the guest experience: Hotels that invest in technology outperform their peers by surpassing guest expectations — delivering personalized, real-time experiences across all touch points.
Now, the personalized touch points provided to your guests must be delivered digitally, requiring an advanced network infrastructure to support the increase in bandwidth utilization. As you prepare your strategy, keep these principles in mind and make sure to find a technology partner that will enable you to stay flexible as market demands and guest needs evolve.