Current market conditions are propelling hoteliers to rethink their tech strategies as they begin to prepare for the long road to recovery. For hoteliers who want to differentiate their property from their competitive set as demand returns, it is essential to keep up with the latest tech innovations. There are four very innovative technologies emerging and high-performance connectivity is absolutely necessary to bring them to life.
These four emerging technologies enable hoteliers to keep guests and staff safe, while providing a positive and engaging experience for guests. When the road to recovery begins, innovative technologies such as these will play a key role in attracting and satisfying guests. To meet (and even exceed) the expectations of connected and tech-savvy guests, hoteliers will need to offer an array of up-to-date experiences. When implemented correctly, these experiences can increase occupancy, promote loyalty and ultimately grow revenue.
Four emerging technologies deliver these experiences – but require advanced, high-bandwidth connectivity:
- Virtual reality (VR) and augmented reality (AR) are becoming integral to the hotel experience. According to new research, a majority of guests want to use VR and AR to view the property, learn about the area and make purchases.
- Artificial intelligence (AI) is especially pertinent to the hospitality industry, where guests prefer personalized experiences. AI-powered personal assistants improve in-room services and allow guests the personalized experience they require without direct contact.
- The Internet of Things (IoT) fits everyday objects with sensors and WiFi to turn them into “smart” devices. As IoT-enabled “smart homes” increase in popularity, hotel guests want to use their personal devices to control IoT appliances wherever they go.
- Blockchain technology stores data securely and remotely by distributing it across a network. This mitigates the risk of crashes or breaches, making it an ideal solution for contracts, supply chains, ledgers and other sensitive material endemic to the lodging industry. The potential for blockchain technology to increase security, speed and accuracy of hotel service is immense.
To deliver innovative technologies like these, connectivity and bandwidth are key. A fiber network with high-speed, reliable Internet access is the first step. High-performance networks enable consistent, property-wide connectivity – which in turn enables seamless and satisfying guest experiences.
For more resources about new technologies that are changing the guest experience, and how to implement them, visit TechPoint from Spectrum Enterprise.