Starwood entering Myanmar with Sheraton brand

Starwood Hotels & Resorts Worldwide is making a big play in Southeast Asia with the announcement of a Sheraton planned for Myanmar. The 375-room Sheraton Yangon Hotel will be owned by Family Business Group Hotel Limited, and pushes the brand’s Asia-Pacific portfolio to 73 hotels and 37 resorts.

“The signing reflects the brand’s commitment to expanding the Sheraton global portfolio through strategic and meaningful relationships with owners and developers in mature and emerging markets,” said Lothar Pehl, SVP, operation and global initiatives, Starwood Hotels & Resorts Asia Pacific. “Touted as Asia’s final frontier, Myanmar presents immense potential for rapid growth and we are excited to share our engaging brand programming and innovative social spaces with the burgeoning nation.”

Located in the Tamwe Township, near Kandawgyi Lake, the Sheraton Yangon Hotel will have three dining venues, and recreation facilities ranging from a swimming pool to a Sheraton Fitness centre. It will have 1,880 square metres of functional space.

“Sheraton already has a strong footprint across Southeast Asia and the signing of Sheraton Yangon Hotel signals the next great international expansion opportunity,” said Rajit Sukumaran, SVP, acquisitions and development, Starwood Hotels & Resorts Asia Pacific.

Sheraton Yangon Hotel will open during an exciting period in the country, spurred by a major investment from the Ministry of Hotels and Tourism that has encouraged 4 million international arrivals in 2015 alone.

“We are delighted to partner with Starwood to introduce the company’s first hotel in Myanmar and are eager to continue the relationship by targeting additional development opportunities across the country,” said Ko Ko Latt, CEO, Family Business Group Hotel Limited.

“We are confident that this strong partnership will positively uplift the hospitality industry in Myanmar,” added Mr. Myint Zaw, VP of Family Business Group Hotel Limited.

The signing of Sheraton Yangon Hotel follows the announcements of other pipeline hotels for Starwood in the region, including Sheraton Danang Resort, Four Points by Sheraton Danang in Vietnam, The Westin Manila Sonata Place in the Philippines, and Four Points by Sheraton Bali, Kuta in Indonesia. Four Points by Sheraton Bali, Kuta marks our sixth resort in Indonesia with three more properties announced to open in the next two years.