Starwood to open four midscale hotels in Dubai

Dubai Properties has partnered with Starwood Hotels & Resorts Worldwide to open four new hotels in Dubai under the group’s Element and Aloft brands. 

The new hotels include the 227-room Aloft Dubai Dubiotech, which will be located in the world’s first free-zone area dedicated to the life science industry.

Aloft Dubai Studio City will have 200 guestrooms and meeting space of up to 120 square meters.

Aloft Dubai IMPZ will be located in the International Media Production Zone and will offer 221 guest rooms.

Element Dubai IMPZ, meanwhile, will have 168 studio accommodations and double rooms

Scheduled to open in 2018, the hotels will add 816 rooms in Dubai, and are in line with the Dubai government’s focus on mid-scale hotel development ahead of Expo 2020.

The announcement adds to recent mid-market signings by the group in the region. In February, the group had signed an agreement with Wasl Hospitality and Leisure to bring the two brands to Dubai for the first time. In May, the group signed an additional five new projects under its Aloft and Element brands in Dubai, Doha, and Muscat. In the Middle East, Aloft is spearheading

Starwood’s growth in the mid-market segment and is expected to quadruple by 2019.