11 Howard reinvents guest service with mobility

11 Howard, a 221-room boutique property in New York City's SoHo district, has implemented StayNTouch cloud-based hotel software solutions. StayNTouch Mobility Platform lets the hotel staff interface with guests when and where the guests choose – with no front desk

11 Howard opened earlier this month in the SoHo district of New York City and is one of a growing number of distinctive luxury hotels that have moved away from the traditional front desk as a locus of activity on property. It installed StayNTouch's solution in December 2015.

"As a community hub that reaches out across all barriers in one of the world's most open neighborhoods, we wanted to make the guest experience at our hotel completely open and completely mobile," said Anis Khoury, general Manager. "Our mission is to serve guests where ever they would like to interact with us, in ways that give them complete freedom of choice – whether they are checking in via table prior to arriving at the property, or extending their stay from the comfort of their room without even picking up the phone. StayNTouch provided exactly the technology solutions we were looking for."

StayNTouch offers three cloud-solutions on one platform:

  • Rover: Overlays on top of PMS bringing the front office functionality onto a mobile/tablet in a touch/graphic user experience. Includes remote key encoding & secure credit card swipe featuring P2P encryption & tokenization. Enables staff flexibility to service guests anytime, anywhere.
  • Rover Housekeeping: Via any mobile device (iTouch, tablet, etc), housekeeping/staff has touch optimized user interface for full access to rooms-to-clean lists, room status, guest information and ability to update room status after servicing.
  • Zest: Enables guest pre-engagement and mobile guest services via mobile web. Guest-enabled mobile check-in and out via smart phone or desktop. Private labeled, PMS-integrated mobile check-in and/or checkout.