Pegasus & Travel Tripper is offering its proprietary distribution analytics platform to all customers using the RezTrip CRS and booking engine, providing enhanced data discovery capabilities to the entire company’s customer base.
Pegasus Analytics, which launched in 2018 before the merging of the two companies, is a business intelligence platform designed for multidimensional data discovery, allowing hoteliers to explore their data in detail using rich, interactive visualizations. The analytics platform aggregates data from multiple sources, including the central reservation system, property-management system and Google Analytics, delivering actionable insights for revenue strategy and marketing that would otherwise be difficult for hoteliers to piece together.
Within a single intuitive workspace, hotels now have visibility to analyze data such as reservation performance and booking pace, as well as website engagement, live visits and social referrals. An enterprise multiproperty version of the platform also is available for hotel groups, allowing brands and management companies to collate and filter data at the brand, location or individual property level.
Hoteliers will get a chance to see this data platform in action on Sept. 10 at 11 am EDT during a free webinar titled “3 Steps to Creating a Data-Driven Strategy for 2020.” This webinar will provide expert insights and concrete tips on how to use data to develop a revenue and marketing action plan for the coming year.
The webinar will feature three experts from Travel Tripper & Pegasus in analytics, revenue and marketing: Dean Ismael, VP of business intelligence and analytics; Elizabeth James, solutions consultant; and Gina Ciarrochi Zech, senior digital marketer.
Specific issues to be addressed include:
- How to measure your channel mix to optimize revenue and profitability.
- How to identify areas for improvement and create the right benchmarks to evaluate potential partners/vendors.
- How to understand the data you have to find the performance gaps as well as key areas for quick wins.
"Hotel data collection has grown more streamlined, but many hoteliers still struggle to see the [return on investment] of their efforts in this arena," Ismael said in a statement. “These hotels can draw on existing data to streamline operations, but without a way to curate their data, crucial information becomes lost in the noise. By following a set of best practices, and taking advantage of specialized tools to dig into the existing data, hotels are able to cut down on minutia and create more time for associates to spend on direct actions involving guests."