Accor to boost upselling revenue using Nor1's eStandby

Accor will deploy Nor1's eStandby upselling product across the Accor portfolio of upscale and luxury hotels to help its properties drive ancillary revenue by offering its guests relevant and timely upsell offers. The partnership follows the successful pilot of eStandby across Accor properties in North America, Europe and Asia.

Working with the Nor1 Merchandising Platform, and eStandby, Accor reinforces its capacity to reach guests with real-time personalized offers and recommendations based on variables and derived statistics relative to the unique traveler and his/ her trip.

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The hotel will implement a new, branded mobile app that delivers control to guests and GEMS, a back-office tool that streamlines operations.

The new features are meant to facilitate low-contact stays while also incorporating gamification into the guest experience.

Teams working remotely or apart can use group video and real-time collaboration for mobile and desktop.