AccorHotels and Nor1 have expanded their partnership to deploy Nor1's merchandising tools across the AccorHotels portfolio of upscale and luxury hotels.
"The addition of the former FRHI brands into the AccorHotels portfolio presented a unique opportunity to extend the usage and reach of our merchandising platform,” said Jason Bryant, Nor1's Founder and CEO.
The partnership calls for a further rollout of eStandby Upgrade, Nor1's marquee upgrade product, as well as usage of other Nor1 merchandising products.
"Working together, Nor1 and AccorHotels are providing our properties with the strategic approach and tools they need to maximize the value of premium inventory,” said Béla Nagy, AccorHotels' VP of revenue management and pricing. “By utilizing the Nor1 Merchandising Platform, AccorHotels continues to reinforce its capacity to reach guests with personalized offers and recommendations relative to the individual traveler and their specific trips."