Artificial Intelligence solutions developer Absolutdata has joined the Nielsen Connect Partner Network, an open ecosystem of technology-driven solution providers for retailers and manufacturers in the consumer packaged goods industry and other sectors, including hospitality.
The partnership enables integration of Nielsen data into Absolutdata's Navik AI-Enabled Intelligence Platform, starting with the Ask Navik module, an AI-powered intelligent virtual assistant for business users that lets a user have a single window for accessing all the information included in structured and unstructured data. A business user can ask a question and Ask Navik searches all the dashboards, databases and text reports to provide instantaneous answers. Hoteliers and industry leaders can gain access to important insights like consumer trends, fluctuations in travel sentiment and geographic demand for health precautions.
As a Silver Partner in the Nielsen Connect Partner Network, Absolutdata can build products that directly and quickly integrate Nielsen data into its solutions.
Ask Navik, which now integrates Nielsen data, doesn't require any user training and intuitively understands industry terms. The intelligent assistant is personalized for each user based on roles; access privileges and preferences; and works on desktop, tablet and mobile devices, helping companies adjust to work-from-home protocols. It integrates with all major business intelligence and visualization tools, databases and text reporting formats. Ask Navik can be up and running quickly, accelerating time to value, and as a Silver Partner with Nielsen, Absolutdata's data ingestion process is streamlined.
"AI and machine learning can quickly turn data into action recommendations, helping clients navigate the uncertainty and gain an edge over competitors," said Anil Kaul, CEO and co-founder at Absolutdata. "As a Nielsen Silver Partner, we can deliver those recommendations more effectively and cost-efficiently, which helps our clients accelerate their digital transformation."