Aloft launches emoji roomservice menu

Aloft Hotels introduces Aloft TiGi (Text it. Get it.) emoji room service, the world’s first emoji-only room service menu. Guests at the newly opened Aloft Manhattan Downtown – Financial District in New York City can simply text an emoji of what they want to the hotel’s front desk and within minutes, the delivery is made.

The Aloft TiGi emoji room service menu will launch with six specialty kits, each with essentials that can easily be conveyed via emoji. To order, guests simply text the corresponding emojis from the in-room Aloft TiGi emoji room service menu to the hotel’s dedicated TiGi number and include their room number. The hotel then confirms the order via text and quickly runs it up. Kits start at $10 and are included in guests’ final check out bills.

“At Aloft, we’re always looking for ways to shake up the hotel stay,” said Paige Francis, vice president, global brand management, Starwood’s Specialty Select Brands. “We look to consumer behavior and think about how to integrate these trends into the Aloft experience. The rise of emoji was a logical next step, the perfect new wave of guest communications.”

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Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.