Aloft rolls out second robotic butler

Aloft Hotels' second robotic butler, or Botlr, is now full-time at the Aloft Silicon Valley effective immediately. This is the brand’s second full-time cyber associate, following the debut of the world’s first Botlr at Aloft Cupertino last year. Starting Aug. 27, the original Aloft Botlr will hit the road, rolling across country to Aloft Miami South Beach, and will later be transferred to the new Aloft Manhattan Downtown - Financial District for a short while this fall before returning to Cupertino.

Aloft Silicon Valley’s new robotic friend will deliver amenities to guestrooms upon request, from a toothbrush to the morning paper, while also freeing up the staff members to assist guests in other matters.

“We embarked upon this robotic experiment years ago, and it has proven what we suspected all along — humans and robots can co-exist and work side by side to elevate the guest experience,” said Brian McGuinness, global brand leader, Starwood’s specialty select brands. “Botlr has been an integral part of the Aloft Cupertino experience, and the demand from guests and associates around the world to interact with our biotic bellhop has been astounding.

FREE DAILY NEWSLETTER

Like this story? Subscribe to Operations & Technology!

Hospitality professionals turn to Operations & Technology as their go-to source for breaking news on guestrooms, food & beverage, hospitality and technology trends, management and more. Sign up today to get news and updates delivered to your inbox daily and read on the go.

“As we add our second Botlr to the Aloft team and transfer our first Botlr to new hotels around the country, we know they will continue to not only make hospitality history, but, more importantly, memories for our guests,” McGuinness told FTN news.
 
Botlr autonomously transports everything from toothbrushes to newspapers as it navigates the 172 rooms and five floors of Aloft Silicon Valley with ease, and accepts Tweets in lieu of tips, reports Hotelier Middle East.

Starting August 27, Botlr will be moonlighting in Miami for a few days at the new Aloft South Beach, where it will surprise guests with deliveries from a special “Botlr Takes Miami” menu that includes everyday beach essentials. It will also hand out towels in the lobby and act as a “wingbot” for sly singles at W:XYZ bar.
 
Botlr will then temporarily join the staff of the new Aloft Manhattan Downtown - Financial District in early fall. As part of this short Manhattan transfer, Botlr will greet guests on select evenings with either bull- or bear-shaped cookies and candy (depending upon how the stock market performs that day) as well as fetch guest deliveries from a special “BotlrHeartsNYC” menu that includes bagels, MetroCards and everyday essentials for survival in the Big Apple. Botlr will also be a part of the hotel’s official ribbon-cutting ceremony, slated for early September.

Suggested Articles

Expedia Group said that it had re-focused the company on core operations after the group “had suffered for much of 2019”.

Access to personalized in-room entertainment and high-quality internet now is available throughout the 1,300-room hotel.

The partnership offers property automation and hotel management technology to hoteliers and hosts.