Amadeus acquires Hotel SystemsPro

Amadeus is acquiring Hotel SystemsPro through Newmarket, an Amadeus company. A U.S.-based provider of sales, catering and maintenance software to the hotel and hospitality industry, Hotel SystemsPro delivers high-performance, ASP-based enterprise and property solutions to more than 4,500 hotels in North America and beyond.

The acquisition, which will see Hotel SystemsPro formally integrated into Newmarket, will complement Newmarket’s existing market reach and expand its overall product offering while generating new business opportunities, the company said.

Hotel SystemsPro’s flagship product, hotel SalesPro works to automate the entire sales administration and catering delivery process, increasing sales efficiency and customer service at hospitality venues – with a specific focus on mid-tier properties.
 
“The combined hotel sales and catering space offers immense potential to drive increased value to our customers,” said Jeff Hiscox, CEO of Newmarket. “With an addressable market of close to $5 billion across the larger hospitality sector, and with between 10 and 50 percent of hotel revenues typically coming from group and events business, depending on their profile, this is clearly a big opportunity for hotels as they seek to better optimize this area of their business.”

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Last month, Amadeus purchased Netherlands-based Itesso, a provider of hotel property management systems. 

 

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