Amadeus is acquiring Hotel SystemsPro through Newmarket, an Amadeus company. A U.S.-based provider of sales, catering and maintenance software to the hotel and hospitality industry, Hotel SystemsPro delivers high-performance, ASP-based enterprise and property solutions to more than 4,500 hotels in North America and beyond.
The acquisition, which will see Hotel SystemsPro formally integrated into Newmarket, will complement Newmarket’s existing market reach and expand its overall product offering while generating new business opportunities, the company said.
Hotel SystemsPro’s flagship product, hotel SalesPro works to automate the entire sales administration and catering delivery process, increasing sales efficiency and customer service at hospitality venues – with a specific focus on mid-tier properties.
“The combined hotel sales and catering space offers immense potential to drive increased value to our customers,” said Jeff Hiscox, CEO of Newmarket. “With an addressable market of close to $5 billion across the larger hospitality sector, and with between 10 and 50 percent of hotel revenues typically coming from group and events business, depending on their profile, this is clearly a big opportunity for hotels as they seek to better optimize this area of their business.”
Last month, Amadeus purchased Netherlands-based Itesso, a provider of hotel property management systems.