Amazon.com has shuttered its Amazon Destinations travel site less than six months after launching the service.
Travelers navigating to the website, where the company sold getaway vacations, are now greeted with a message that “Effective October 13, 2015, Amazon Destinations stopped selling hotel reservations.”
Amazon launched the service in April, hoping to sell close-to-home vacations, featuring destinations and hotels within a customer’s driving distance. The site focused on trips of one to three nights, and debuted with getaways near Seattle, Los Angeles and New York. In July, it added vacations near San Francisco, Atlanta, Houston, and Boston, reports the Seattle Times.
Four months after going live, the service was reaching 35 cities, Amazon said at the time of its last expansion. Now, a few months later, the site is gone for good, reports Tech Crunch. In addition to closing the Amazon Destinations website, the company says that it has stopped selling reservations in the Amazon Local app, as well. However, if customers had already booked a reservation via the site, it will still be valid and will be honored by the hotel. Customers won’t have to take any action, despite the site’s closure.
Amazon’s entry into the hotel booking business could have been interesting, had it thrived, Tech Crunch reports. The site was already set up to collect user reviews about the hotels it was featuring, which could have made the service a competitor to other travel sites or local review sites like TripAdvisor, Expedia, or Yelp.
The company has not offered a reasoning behind the shutdown at this point.