Amsterdam Hospitality Group selects Alice for communications

Empire Hotel, part of the Amsterdam Hospitality Group

The Amsterdam Hospitality Group has selected hotel communication system Alice to "enhance guest service and combine efforts and procedures across all of our diverse hotel properties in an effort to guarantee the best possible guest experience,” said Steven Goldman, EVP at AHG.

AHG was looking for automation of its processes to better execute guest requests across its isolated departments and streamline communication across its growing properties. Specifically, they were looking for a way to unify all back of house and guest communication within a single system.

They were particularly drawn to Alice for its ability to effectively handle both guest and staff communication across multiple departments, the company said.


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“We are looking for software that will do it all,” Goldman said. “Instead of one department using it and only serving that particular type of guest [request], we are excited about a product that will allow all of our departments to interact with each other in a singular platform."

While Goldman and his team chose Alice for its analytics, customizability and superior user experience. To Goldman, who oversees operations across all properties, the biggest benefit of using Alice is to "pull metrics across all properties. We are also excited about customizing our user experience."

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