Assa Abloy mobile access for hospitality went live when Starwood Hotels & Resorts Worldwide, Inc. introduced SPG Keyless, a keyless entry system allowing Starwood Preferred Guest members to use their smartphone as a key. Rolling out to Aloft, Element and W Hotels across the globe, SPG Keyless makes its official debut in 10 hotels in markets including Beijing, Hong Kong, New York, Los Angeles, and Doha.
Starwood has installed mobile access enabled locks from Assa Abloy Hospitality and in partnership with Assa Abloy designed functionality for seamless customer interaction. SPG members with Bluetooth Smart-enabled smartphones will receive the guest room Seos Mobile ID with their room number via the SPG App before arriving at the hotel – allowing them to proceed straight to their room and gain access by presenting the smartphone to the reader on the hotel room door.
Guests will not have to wait to check-in at reception, where possible. Starwood associates will appreciate having more time to engage with their guests in meaningful ways to and deliver a more personalized level of service.
How it works: SPG Members must register their phone once through the SPG App and allow push notifications. After booking a reservation at an SPG Keyless hotel and approximately 24 hours before arrival, SPG members are invited to opt-in to SPG Keyless.
Guests will receive a push notification noting that they are checked in and the SPG App will update with his/her room number and the Seos Mobile ID when the room is ready. Upon arrival at the hotel, the guest can completely bypass the front desk (where available) and go directly to his/her room. Then, after ensuring his/her Bluetooth is enabled, the guest simply opens the SPG App, holds the smartphone to the door lock, waits for the solid green light and enters the room.