Atlantis to adopt the Nor1 merchandising platform

Atlantis, Paradise Island, the Bahamas-based 3,500 room mega-resort, is adopting Nor1’s merchandising platform to help them price and merchandise its premium inventory, and drive ancillary revenue by offering its guests relevant and timely upsell offers with eStandby upgrade.

"Partnering with Nor1 to use its merchandising platform will allow us to better understand our guests so that we can enhance their stay by delivering personalized up-sell offers" said Pavan Kapur, senior vice president, strategy and revenue optimization at Atlantis, Paradise Island.

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The integration aims to provide hoteliers with seamless and complete visibility over group, catering and event sales performance activity.

The Kalibri Labs database contains daily transaction data sourced directly from almost 35,000 hotels in the U.S.

Hilton will continue to recommend Demand360, Rate360 and Agency360 for use in its properties and encourage adoption across the its portfolio.