Auro Hotels partners with ProfitSword

Delta Hotels Orlando Lake Buena Vista is one of the Auro Hotels' properties implementing the ProfitSword solution. Photo credit: Auro Hotels

Auro Hotels, a hotel developer, owner and manager overseeing 30 upscale properties across the United States, implemented ProfitSword’s ProfitSage operational and financial-reporting solution. Originally using its own in-house business-intelligence platform, Auro selected ProfitSage in order to implement a more robust and systematic forecasting strategy that could adapt to the company's ongoing growth and increasing complexity.

”Since partnering with ProfitSword, we have been very impressed with the company's commitment to offering personalized support and ensuring that our properties continue to benefit from an unmatched level of data management efficiency,” Auro Hotels CFO Luke Finley said in a statement. 
When using ProfitSage, hoteliers at each property are able to instantly forecast metrics, such as monthly bottom lines, daily labor expenses and accounts payable. With such information automatically uploaded into the ProfitSword user interface in real time and also made available via prescheduled reports, Auro Hotels can further ensure that both local hotel and corporate leadership have the necessary data to make informed, timely decisions.  
A solution developed to effectively manage sales data, ProfitPace allows businesses to efficiently monitor sales team efforts to ensure that the company is on track to achieve individual and company sales goals. It also allows for the comparison of sales pace to forecast, budget, previous years and same-time-last-year trends.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.