Austria’s largest hotel group, Austria Trend Hotels, moves online distribution to the Cloud platform with SiteMinder. Austria Trend Hotels is owned by Verkehrsbüro Group, the leading tourism group in Austria for nearly a century. With an emphasis on four-star city hotels, Austria Trend Hotels offers a total of more than 9,600 rooms in 27 properties located in Vienna, Salzburg, Graz, Linz, and Innsbruck.
Andreas Berger, general manager at Austria Trend Hotels, said SiteMinder was selected for the seamless integrations offered by its technology and the global online coverage provided by its partnerships with more than 250 distribution channels.
“Austria now ranks as the sixth most tourist-ready economy in Europe and the twelfth in the world,” Berger said. “Given the profile and history of our hotel group, it is especially crucial for us – as it is for every hotel trying to compete today – to make sure that local and international travelers are finding us when they are on the Internet and searching for their accommodation.
“SiteMinder’s Channel Manager gives Austria Trend Hotels the increased reach and visibility that we were looking for, and we are excited about the opportunities that are now available to us to further increase the bookings our hotel properties receive and the potential revenue they can make."