Battle of the Brands champs have their ‘One Shining Moment’

Battle of the Brands

The votes have been counted and it’s time for four brands to cut down the nets: The Battle of the Brands champions have been crowned.

In the Luxury Division, winner Langham has prevailed over a list of heavyweights, including Ritz-Carlton and Four Seasons Hotels and Resorts. The original Cinderella team defeated JW Marriott in the finals with a margin of 57 percent to 43 percent.

In the Upscale Division, the finals came down to two well-loved brands, Hyatt and Marriott. Hyatt squeaked out a buzzer-beater, winning 51 percent to Marriott’s 49 percent.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

The Midscale Division, which HOTEL MANAGEMENT renamed the David v. Goliath Division, saw Lexington by Vantage matched up against Cobblestone Hotels. Gone were more well-known brands like Hampton, La Quinta, Best Western and Holiday Inn. Which brand took it all? Lexington, with 58 percent of the vote.

Finally, the Economy Division. Legacy brand Days Inn went head-to-head against another legacy brand, Red Roof Inn. With the widest margin of victory in the finals, Red Roof Inn dominated the contest by winning 63 percent of the vote.

Thanks to all who voted and keep your eyes open for the next HOTEL MANAGEMENT Battle!

Luxury Division

There's nothing like living it up in the lap of luxury. What brand, then, delivers it the best?

Upscale Division

Sometimes you don't need the trappings of luxury. For those, there is the upper-upscale and upscale brands. Which, then, does it the best?

Midscale Division

Midscale hotels have for years now been touted for their value—a mix of great design, services and amenities at a palatable price point. Which brand gets your vote?

Economy Division

Economy hotels use to be no-frills stops on the side of the highway. No more. Economy hotels still come cheap, but pack a punch. Which brand is the budget king?

Suggested Articles

The MAPP report lets hoteliers identify forward-looking performance trends across their own portfolios and other markets.

Levi Aron is the company's new chief revenue officer and Jeremy Theisen is EVP of enterprise sales and partnerships. 

Les Hotels Baverez selected IDeaS G3 revenue-management system to improve its forecasting capabilities and boost its competitiveness.