The family-run Bavaria Boutique Hotel in Munich installed the new cloud solution Infor Hospitality Price Optimizer. Bavaria Boutique is the first hotel to benefit from the optimized pricing offered by Infor HPO.
Infor HPO is a new pricing solution that delivers comprehensive, artificial intelligence-based price-optimization functionalities to hospitality institutions and hotels of all sizes. The smart calculation tool takes into account the entire customer journey of potential guests, checks the offers of relevant competitors and integrates additional costs of online travel platforms.
Based on various key performance indicators, Infor HPO generates a suitable price recommendation multiple times during the day in real time. The new Infor solution is tailored for hotels of all sizes. Being easy to use, it is particularly suitable for hotels that do not have their own revenue-management department or want to expand their options in this area, according to Infor.
Bavaria Boutique Hotel expects to benefit from an optimized and more comprehensible pricing process. Previously, room rates were set manually based on experience. However, variables that were difficult to calculate often led to uncertainties as to whether an offer was in line with market conditions. The new data-driven pricing tool now supports Bavaria Boutique Hotel in determining the optimal daily rates for the next 365 days. Infor HPO continuously checks the current booking situation in Munich and surrounding areas, takes important events into account, compares the offers of competitors and finally generates a suitable price recommendation. Based on this data and the hoteliers' expertise, Bavaria Boutique Hotel can optimally align its room rates with the market and thus increase its turnover.
"The assistance provided by the system gives us a secure feeling that we won't miss any important events or that our prices are completely out of touch with the market," Bernd Gronbach, managing director/owner of the Bavaria Boutique Hotel, said in a statement. "Infor HPO offers us a well-founded decision basis on which—combined with our long-term experience—we can always set our room rates inline with the market. Clearly defined contacts as well as the seamless integration of Infor HPO into the existing Infor HMS solution are assets as well."