Best Western Hotels & Resorts has selected OTA Insight to provide its revenue-maximization tools to its global business. OTA Insight's rate-intelligence platform will help drive Best Western's revenue strategy by supplying real-time dashboard and benchmarking tools to increase profitability.
Best Western will benefit from OTA Insight's rate parity and online visibility tools. The solution will enable Best Western to monitor locally targeted online travel agency promotions and help ensure the best rate is always available on Best Western's direct hotel website.
As part of the partnership, Best Western will also have access to OTA Insight's latest development, a ground-breaking new parity dashboard within the platform that will allow global chains to streamline and effectively manage pricing across all channels and properties from a head office level. The dashboard will help Best Western monitor rate parity and, in turn, work with individual properties to alleviate any pricing challenges.
OTA Insight's intuitive rate-parity and online-visibility tools will be used to monitor Best Western's portfolio of hotels around the world.
"Following an extensive search for a partner who could meet our needs, we determined that OTA Insight would provide us with a dynamic market-leading data analytics solution," said Ron Pohl, Best Western Hotels & Resorts SVP and COO, in a statement. "The platform allows us to monitor data in real-time to stay ahead of competitors in this complex and fast-paced online distribution space."
OTA Insight provides accommodation revenue management tools including an innovative cloud-based revenue maximization solution for hotels, resorts, apartments, hostels and accommodation businesses across the globe. The company's industry-leading tools are built on the latest business intelligence and data technologies. The dashboard and reporting function ensures that accommodation businesses can maximize occupancy and are always competitively priced.