Best Western launches integrated content summer campaign

Best Western International is launching its new I Dream of Summer integrated campaign. I Dream of Summer will engage with consumers across the brand's digital channels as part of a month-long celebration of summer travel. Each week, travelers are able to find new content from Best Western and its partners.

Travelers can join in the conversation by using the #IDreamOfSummer hashtag on Twitter, Instagram and Pinterest to share their summer travel plans, post pics and pose questions. Select travelers who post using #IDreamOfSummer will receive responses from travel experts and great gifts to help turn tips into trips.

"We know that our guests are increasingly turning to social media for all parts of their vacation planning process, so we created I Dream of Summer to help generate an authentic conversation about the joys of summer travel on those channels and provide great content that helps travelers make their summer travel decisions," said Dorothy Dowling, senior vice president of marketing and sales for Best Western International.

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In addition, now through May 9, travelers can create and share their summer travel "Wishlist" through an image generator on the brand's Facebook page. Participants will pick the people and places that make a dream summer vacation and the generator will produce a personalized image of their vacation that they can save or share with friends on Facebook. Additionally, they will be entered in a random drawing for the chance to win that dream summer vacation via a sweepstakes that includes free hotel nights, gift cards and Best Western Rewards loyalty points.

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