Best Western Plus Hospitality House partners with Zuzapp

Best Western Plus Hospitality House

The Best Western Plus Hospitality House in New York City debuts a new app that will allow guests to actively engage with staff throughout the course of their stay. The property’s management team partnered with Zuzapp to create a local mobile immersion experience, which allows guests to communicate on property with service staff, in order to improve guest satisfaction and the overall hotel experience.

Best Western Plus Hospitality House will now be able to notify guests of discounts using mobile offers, as well as foster loyalty by rewarding guests for frequent visits and purchases. The app will encompass a guest directory, as well, which will provide FAQs, information on hotel amenities, transportation and city attractions and events. Guests will be able to share their experiences with others, using TripAdvisor, in one easy to use screen. The app also provides access to the property’s social networks – including Facebook, Twitter, and Instagram.

“Today’s generation of travelers have the desire to feel connected and engaged throughout their entire hotel experience,” GM Robert Gaeta said. “We’re very excited to offer this innovative new technology and look forward to continuing to find new ways for our visitors to feel appreciated, comfortable and up-to-speed while they are our guests.”

FREE DAILY NEWSLETTER

Like this story? Subscribe to Operations & Technology!

Hospitality professionals turn to Operations & Technology as their go-to source for breaking news on guestrooms, food & beverage, hospitality and technology trends, management and more. Sign up today to get news and updates delivered to your inbox daily and read on the go.

In addition to enhancing the customer experience, this app will also help the hotel’s team members elevate the level of service before, during and after their stay. To download the app, travelers can visit the iTunes and Google Play app store and type "BWP Hospitality House" into the search bar.

Suggested Articles

The Texas hotel is utilizing technology from Hotel Internet Services to maximize Wi-Fi service coverage quality.

IHIF 2020 Interview: Moritz von Petersdorff-Campen discusses guest experience and technology

Why technology is needed to support managers and for employee engagement.