The Best Western Plus Hospitality House in New York City debuts a new app that will allow guests to actively engage with staff throughout the course of their stay. The property’s management team partnered with Zuzapp to create a local mobile immersion experience, which allows guests to communicate on property with service staff, in order to improve guest satisfaction and the overall hotel experience.
Best Western Plus Hospitality House will now be able to notify guests of discounts using mobile offers, as well as foster loyalty by rewarding guests for frequent visits and purchases. The app will encompass a guest directory, as well, which will provide FAQs, information on hotel amenities, transportation and city attractions and events. Guests will be able to share their experiences with others, using TripAdvisor, in one easy to use screen. The app also provides access to the property’s social networks – including Facebook, Twitter, and Instagram.
“Today’s generation of travelers have the desire to feel connected and engaged throughout their entire hotel experience,” GM Robert Gaeta said. “We’re very excited to offer this innovative new technology and look forward to continuing to find new ways for our visitors to feel appreciated, comfortable and up-to-speed while they are our guests.”
In addition to enhancing the customer experience, this app will also help the hotel’s team members elevate the level of service before, during and after their stay. To download the app, travelers can visit the iTunes and Google Play app store and type "BWP Hospitality House" into the search bar.