Best Western unveils technology-centered hotel brand Vib

Best Western International’s newest hotel offering, Vib (pronounced Vibe), is a stylish and technology-centric hotel concept created to meet the needs of today's connected traveler. Vib, which is short for "Vibrant," is a hotel prototype designed for urban markets. Vib's high-density concept will be cost-effective to build and operate, making it an attractive option for owners and developers. Read all about Best Western's  announcement of the new brand here.

The boutique Vib concept features vibrant and modern design with a focus on technology, convenience, and social engagement. Vib hotels will have large, interactive lobbies that incorporate the local flavor of their individual markets,. Guests will find ample USB and power ports for electronics, a media wall with custom content in the lobby, smart TVs in the rooms to stream on-demand content, and LED mood lighting throughout the hotel.

The hotel will focus on convenience with “grab and go” stations serving food and coffee 24/7, gaming pods, a 24/7 fitness centers and media walls in the lobby offering information to guests. Rooms will have USB and power ports, smart TVs and LED mood lighting, reports Buying Business Travel.

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HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

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