One of the United Arab Emirates’ growing hotel chains, Bin Majid Hotels & Resorts, has signed a partnership agreement with SiteMinder. SiteMinder will streamline the distribution of Bin Majid properties to online booking channels.
The Bin Majid Hotels & Resorts portfolio includes seven properties located in the emirates of Abu Dhabi, Ras Al Khaimah and Umm Al Quwian, including the renowned Bin Majid Tower and Bin Majid Beach Resort.
“The world for hotels has changed. The rapid development of new technologies and the dynamic landscape of the online world have changed the way we as hoteliers work and even where we work from,” said Shifans Rauf, cluster assistant reservations and revenue manager at Bin Majid Hotels & Resorts, in a statement. “It wasn’t long ago that things such as rate parity were still new; many of us only had to manage our listing on one or two [online travel agencies] and our relationships with a few local travel agents. Today, it is so much more complex and any minor detail in how we merchandize our hotels can have a huge impact on our daily performance. Hoteliers need a systematic way to manage their inventory and pricing. A hotel property without a channel-management platform is a nightmare and quite simply cannot survive in the market.”