The Booking Gauntlet: How the consuming public books travel

Booking Gauntlet

In today's fragmented and competitive booking landscape, consumers have myriad choices at their disposal: online travel agencies (think Expedia, Priceline and their multiple subsidiaries), hotels direct (from chains: Hilton, Marriott, Choice, IHG, Starwood, to independents), travel agents (yes, they are still around), wholesalers—the options are vast.

HOTEL MANAGEMENT decided it was time to gauge exactly how consumers book travel today: Where they start the process, all the way through to how they finish it. We did this through what we dubbed "The Booking Gauntlet," sponsored by Magnuson Hotels. In doing so, we tapped into more than 40,000 consumers that make up the readership of one of our sister publications, Nightclub & Bar.

We posed a total of 10 questions—from how people make buy decisions, what the differences are between booking leisure versus corporate travel, to the importance of brand loyalty.

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