Breezeway uses smart tech to upsell unbooked nights

New research by operations and guest experience platform Breezeway reveals that property managers are generating additional monthly revenue by using smart tech to upsell unbooked nights. Unbooked nights, or ‘gap nights’, are periods between reservations when a property sits vacant, representing missed opportunities for revenue generation if not properly managed.

By leveraging the platform’s smart ‘Gap Night Messaging’ function, Breezeway found that property managers are booking nearly a whole additional week (6.6 gap nights) per month on average.  The automated messaging function identifies unbooked nights and automatically offers guests the chance to arrive early or extend their stay. By transforming vacant periods into profitable extensions of guest stays, property managers not only boost revenue but also enhance guest satisfaction by offering greater flexibility.

“As the demands on property managers continue to grow, finding innovative ways to optimize occupancy and revenue is crucial," Jeremy Gall, founder and CEO of Breezeway, said in a statement. "Gap nights are a notorious pain point for the industry, often resulting in thousands of dollars in lost revenue each month. While hospitality will always center around the human touch, this is a prime example of how technology can alleviate some of the operational burdens for property managers by filling these gaps. Many guests appreciate the flexibility to extend their stay, making it a win-win for both property managers and guests.”