Brend Hotels upgrades with Guestline's cloud-hosted PMS

Brend Hotels' Imperial Hotel in Barnstaple, North Devon

U.K.-based Brend Hotels’ collection of 11 luxury hotels and restaurants across Devon and Cornwall use Guestline's full suite of integrated software including Rezlynx PMS, channel distribution, online booking, and PCI Manager.

“Rezlynx PMS has enabled us to facilitate efficiencies across many of our departments saving us time and resources,” said Tony Clarke, IT manager at the family-run hotel group. “Many of the previously manual processes are now automated which allows us to implement rate and occupancy changes dynamically across our channels as and when the market necessitates it.

“Rates and bookings have subsequently increased and we are now achieving healthier occupancy rates across our portfolio of hotels with ARR having increased year on year. The integrated reporting tool enables us to analyze performance at the click of a button.”


Like this story? Subscribe to Operations & Technology!

Hospitality professionals turn to Operations & Technology as their go-to source for breaking news on guestrooms, food & beverage, hospitality and technology trends, management and more. Sign up today to get news and updates delivered to your inbox daily and read on the go.

Rezlynx PMS allows the group to manage bookings on behalf of all hotels from one central location, cross selling rooms when necessary and reducing the workload for their staff. As the end-to-end solutions are fully integrated and PCI-compliant, Brend Hotels are assured that all bookings over the phone or online are taken in a secure environment posing little or no risk of credit card fraud for both the group or their guests.

“With the increasingly mobile world we live in, we're excited to launch the new online door entry and check-in app which is integrated with Guestline's Rezlynx PMS,” Clarke said. “Our guests will soon be able to check-in to their pre-assigned room and open their door from their smart phone which will not only enhance the guest experience and speed of check-in, but will also help drive repeat business and eliminate long queues at reception.

Suggested Articles

The Texas hotel is utilizing technology from Hotel Internet Services to maximize Wi-Fi service coverage quality.

IHIF 2020 Interview: Moritz von Petersdorff-Campen discusses guest experience and technology

Why technology is needed to support managers and for employee engagement.