ButlerTech partners with Guestline

ButlerTech's virtual concierge application ButlerPad.
ButlerTech's virtual concierge application ButlerPad.

ButlerTech has partnered with Guestline. ButlerTech will launch its virtual concierge application, ButlerPad, with more than 10 major Asian hotel brands in first quarter. Guestline has come on board to facilitate the integration of the ButlerPad app with its hotel property management system, Rezlynx PMS, which is currently in more than 1,500 hotels. Guestline's integrated three-step online booking engine on the ButlerPad app will enable guests to re-book quickly and efficiently.

The integration will enable hoteliers to deliver a more streamlined check-in and check-out process, while further enhancing the guest experience by allowing clients to message hotels ahead of arrival, view or pay the balance of their invoice, or make reservations for repeat visits, from the comfort of their own smartphone or tablet.

From booking a table at a hotel restaurant, sending a message to housekeeping, requesting room service or ordering a poolside drink, ButlerPad will enable instant communication and facilitate bookings with all hotel departments. All bookings, payments and messages made via the ButlerPad app will be seamlessly transferred onto the hotel guest's records.

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“By integrating our app with Guestline's Rezlynx PMS, the hotels will benefit enormously from improved communications, more efficient service and greater guest satisfaction,” said Mike Mazza, ButlerTech CEO and founder. “Data capture and profile building, including social profiles and real time knowledge as to guest interests, preferences and spend, will also help hotels to introduce a more personalized service as well as identify VIP guests and social influencers.”

In addition to enhancing guest communication, the integration of the app with Rezlynx PMS will improve service efficiency and response times, freeing up staff time. As such, hotels will benefit from additional revenue as a result of increased bookings, orders and purchases.

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The integration aims to provide hoteliers with seamless and complete visibility over group, catering and event sales performance activity.

The Kalibri Labs database contains daily transaction data sourced directly from almost 35,000 hotels in the U.S.

Hilton will continue to recommend Demand360, Rate360 and Agency360 for use in its properties and encourage adoption across the its portfolio.