Digital experience company Bottle Rocket has launched an Apple App Clip for Caesars Entertainment. The clip lets Caesars’ on-site guests locate their hotel room and book restaurant reservations without downloading the Caesars Rewards mobile app, and leverages push notifications from Caesars’ engagement partner, Airship.
“We are proud to have partnered with Caesars to design and develop a new customer engagement channel that has the power to drive immediate tangible business value,” said Bottle Rocket CEO Rajesh Midha. “With App Clips, Caesars is now able to offer guests a highly contextual, powerful utility at their point of need while also driving app downloads and usage among current and prospective loyalty members.”
Launched earlier this year by Apple, App Clips are native app experiences that let users accomplish a specific task without downloading a mobile app. Highly contextual in nature, App Clips are accessible via QR codes, NFC touchpoints or from links within brand communications, and can help eliminate friction from the customer journey while also improving the discoverability of a brand’s full native mobile experience.
“Via Caesars’ App Clip, we are able to offer guests a frictionless means of navigating their way through Caesars Palace Las Vegas and an ‘on the spot’ ability to book a restaurant reservation at Flamingo Las Vegas with ease and convenience,” said Jeffrey De Korte, SVP of consumer marketing for Caesars Entertainment. “Simultaneously, we are enhancing the overall brand experience for our guests, driving trial of our loyalty app and removing barriers to commerce in ways we never could before.”
“Caesars’ smart use of transactional App Clip notifications is a great demonstration of the proactive and personalized experiences they can expect from their full loyalty app,” said Bernardo de Albergaria, Airship’s chief commercial officer. “App Clips address some of the biggest and most expensive marketing challenges of the past decade—app discovery and user acquisition—while helping marketers prove the value of notifications before asking for the opt in.”