Carlson Rezidor Hotel Group has partnered with Google to launch pilot programs for its full portfolio of travel applications, including Google Hotel Finder, Google Business Photos, Google Wallet, Google Indoor Maps, and Google Mobile Click-to-Call. Carlson Rezidor is the only hotel group, as of December, to currently offer or to pilot test all of the Google technologies at once.
“As one of the world’s largest hotel groups, we are constantly looking for ways to innovate and improve the guest experience,” Thorsten Kirschke, president, Americas, Carlson Rezidor Hotel Group, told the UK's Financial News. “We are thrilled at the opportunity to leverage the newest Google applications available to the travel industry that allow guests to easily search for and compare hotels; view the hotel virtually before booking; and streamline the payment procedure.”
Carlson Rezidor Hotel Group initiated a pilot with Google last year for Google Hotel Finder, which allows a one-stop search, shop, and buy experience for guests. This product allows guests to search Google for hotels in a given area; filter results by preferences; sort results; and book a stay straight from the results page. Currently all Radisson Blu and Park Inn by Radisson hotels use Google Hotel Finder.
Last month a pilot group of 100 Radisson and Country Inns & Suites hotels across the U.S. and Canada joined the program. Pending successful completion of the pilot, Carlson Rezidor expects to roll Google Hotel Finder out across all Carlson Rezidor hotels in 2014. Google Hotel Finder can be used on smartphones and desktop computers in more than 100 countries, reports Stuff.Co.Nz.
Carlson Rezidor Hotel Group is participating in the Google Business Photos Hotel pilot. Google trusted photographers created 360-degree panoramic tours of hotels. These tours, comparable to Google Street View, allow guests to explore the hotel’s interior spaces, including the lobby, bars, restaurants and guestrooms. This new feature can be accessed via Google Search, Google Maps, Google+ Local, and Google Hotel Finder. The pilot launches in December in the United States, initially rolling out to the Radisson Blu Aqua Hotel, Chicago; Radisson Hotel Chicago O’Hare; Radisson Largo- Washington DC; Country Inn & Suites By Carlson, BWI Airport, Baltimore; and the Country Inn & Suites By Carlson, Washington Dulles International Airport, Va.
Google Wallet, which is an application that securely stores a customer’s credit card information, provides an expedited checkout process on mobile devices. Guests can now pay for their hotel stay with just a few quick clicks on their smartphone. Google Wallet guarantees a safe secure platform that allows customers to seamlessly make purchases. Carlson Rezidor Hotel Group began its pilot with this application on Dec. 18. After selecting their hotel in Google Hotel Finder, customers on mobile devices can use this product when they see a “Buy with Google” button to complete their reservation.
Google Wallet Loyalty API enhances the guest experience by offering added benefits regarding Club Carlson, the loyalty program for Carlson Rezidor, including a one-click to join option for guests wishing to join Club Carlson as well as account information on-the-go such as real- time Gold Points® balance updates including auto-migration from Silver Elite, Gold Elite and Concierge levels.
Another Google application that Carlson Rezidor is implementing is Google Indoor Maps. These static renderings are based off of CAD drawings and floor plans, which provide guests with the convenience of seeing a business’ floor plan in an easy-to- view map. Google Indoor Maps for businesses are available for desktop computers and mobile devices. Currently this application is in pilot testing at the Radisson Blu Mall of America.
Google mobile click-to-call allows customers the opportunity to be one-click away from contacting a business directly. Carlson Rezidor participates in mobile click-to-call enabling guests that conduct a search on their smartphone to be one-click away from calling the reservations center directly. This is an added benefit to guests providing an easy, straightforward way to speak with a hotel representative.