Carlson Rezidor Hotel Group signed a new agreement with technology provider Sabre Hospitality Solutions to develop and implement a global digital platform. The platform will power its e-commerce business to improve online brand performance and drive significant incremental revenue via direct channels.
The agreement is one step in a multiphased business transformation enabled by technology to position the hotelier for long-term growth and improved performance. It applies to all of the brands, including Quorvus Collection, Radisson Blu, Radisson, Radisson Red, Park Plaza, Park Inn by Radisson, and Country Inns & Suites By Carlson.
"We continually strive to improve performance and enhance our guests' experience through technology, and we are committed to investing in technology to enable that transformation," said Kevin Carl, EVP and global chief information technology officer, Carlson Rezidor Hotel Group. "Sabre's proven ability as an industry innovator to support transformation for global brands like ours and to consistently deliver world-class, innovative solutions makes them the right partner for this important initiative."
Carlson Rezidor will deploy Sabre's digital platform, providing consistency, speed and scale to its approximately 1,400 existing properties and expand that to new properties over the next five years.