Carlson Rezidor Hotel Group to focus more on digital properties

Carlson Rezidor Hotel Group announced efforts to lead the industry in guest experience across all Carlson Rezidor Hotel Group digital properties, with a focus on tablet and mobile experiences.

To accommodate for this shift, the hospitality group is partnering with global marketing agency VML. The agency is working with Carlson Rezidor to redesign the hotel brand websites, implementing a combination of leading development practices including Progressive, Adaptive and Responsive design.

With this approach, the content and functions of the new Carlson Rezidor brand websites will be designed as flexible components that fit different devices and screen sizes. This includes accommodating common gestures and swipe navigation features for ease of use on tablets, smartphones and other touchscreens.

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The first of Carlson Rezidor's digital guest experience redesigns is currently underway with and will be launched with the Radisson Blu brand in summer 2014.

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