Carlson Rezidor Hotel Group to focus more on digital properties

Carlson Rezidor Hotel Group announced efforts to lead the industry in guest experience across all Carlson Rezidor Hotel Group digital properties, with a focus on tablet and mobile experiences.

To accommodate for this shift, the hospitality group is partnering with global marketing agency VML. The agency is working with Carlson Rezidor to redesign the hotel brand websites, implementing a combination of leading development practices including Progressive, Adaptive and Responsive design.

With this approach, the content and functions of the new Carlson Rezidor brand websites will be designed as flexible components that fit different devices and screen sizes. This includes accommodating common gestures and swipe navigation features for ease of use on tablets, smartphones and other touchscreens.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


The first of Carlson Rezidor's digital guest experience redesigns is currently underway with and will be launched with the Radisson Blu brand in summer 2014.

Suggested Articles

The project encompassed a real-time, two-way integration between Infor HMS and Glowing’s Digital Engagement Cloud at Mandarin Oriental hotels.

Cirq+Clean is a touchless sterilization system that dispenses cleaning fluid through an in-room Internet-of-Things robot.

Keyscan Aurora 1.0.21 provides a single software solution that powers Keyscan access-control systems, regardless of size or complexity.