Cendyn launched Cendyn/ONE, providing an integrated software and services platform that leverages data to drive a higher marketing ROI for hotels and resorts.
Providing a single integrated view of guest history, value, behavior, desire, intent and engagement, Cendyn/ONE's cloud-based software and services platform allows marketers to capture, store and analyze a hotel or brand's unique data to make it actionable.
"With Big Data, the goal is not only to collect the information, but to learn from it to increase conversions, establish brand loyalty, and create the best user experience," said Cendyn/ONE President Tim Sullivan. "Hotels that don't have the technology and people in place to leverage the flood of data being generated by their guests are now at a distinct disadvantage."
Cendyn/ONE's team of data integration, analysis and optimization experts combine first and third party data sources to create dynamically generated, one-to-one marketing across all digital channels: email, web, display, mobile, video, social and search.