Centara Hotels & Resorts strives to improve guest satisfaction

Centara Hotels & Resorts has entered into a multi-year strategic partnership with ReviewPro. Under this agreement, the Bangkok-based luxury hotel brand will leverage feedback from hundreds of review sources across the web, in more than forty languages, to gain deeper insight into their guests' experiences on both a property and corporate level. The brand has 47 properties throughout Thailand, Maldives, Vietnam, Bali, Sri Lanka and Mauritius, and further properties under development in Thailand, China, Ethiopia, Qatar, Laos and Oman.

At the heart of ReviewPro's analytics is the Global Review Index (GRI), the industry standard for online guest satisfaction for individual hotels and brands, which is based on review data aggregated from more than 100 online travel agencies and review sites in 45 languages. The GRI can be used to analyze the online reputation performance of a hotel or group of hotels, make comparisons between hotels and compare results with direct competitors.

Centara Hotels & Resorts will also benefit from ReviewPro's fully-integrated Guest Satisfaction Survey (GSS) tool by creating questionnaires to collect, analyze and act on direct guest feedback. ReviewPro's easy to use solution will provide Centara with 360-degree guest intelligence to facilitate operational and service improvements, all from a single dashboard.

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