Channel managers help create efficient distribution systems


As additional distribution channels are being swiftly developed, channel managers have become critical. Hotels need to deliver to these channels and do it faster than ever. With more than a hundred different channels in the online market, it is imperative to market properties on as many as possible. “Rather than manage the channels individually, a channel manager enables the hotelier to manage more channels more efficiently and at a reasonable cost,” said Paul Sonoda, president of Innsoft.

The use of property-management systems is rapidly shifting from efficiency to focus on revenue growth, said Suman Pal, principal product manager at Agilysys.

“It is imperative that PMSes have robust connectivity with channel managers,” he said. “There are a lot of opportunities to create innovation but PMSes can’t do it all alone.”

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

Since more PMSes are moving to the cloud, it allows a channel manager to manage the prices and allows hoteliers to use that channel to set rates, said Larry Gorman, chief technology evangelist with SkyTouch Technology. “There’s a logical source of inventory data in the PMS and it allows the channel manager to help optimize the hotel’s revenue,” he said.

Linking a PMS to a channel manager allows inventory to be to be automatically shared and updated across the various distribution services. “The system should allow for inventory to be updated in real time, which practically eliminates the risk of overbooking and allows hotels to decrease reserves,” said Francois Greffard, chief operating officer at IQware. “They can then place additional inventory on the distribution services.”

If hotels are not fully integrated, it becomes a potentially troublesome manual process. “You can still list your inventory on the channel managers, but you will have to manually transfer that email or fax into the PMS,” said Todd Sabo, president of RMS Hospitality Solutions. “That’s time, effort and prospective issues where you could have double bookings or overselling of the property.”

Suggested Articles

The company's main markets are still substantially affected by the measures rolled out to combat the COVID-19 health crisis.

Revenue per available room and occupancy increased over Q2, but uncertainty around the industry’s recovery remains.

The integration aims to provide hoteliers with seamless and complete visibility over group, catering and event sales performance activity.