Chatham Bars Inn Resort and Spa on Cape Cod uses a suite of customized hospitality internet marketing and hotel email services from Digital Alchemy to personally reach guests around the world. The family resort is an award-winning Forbes Four-Star New England destination.
Digital Alchemy drives guest loyalty and revenue with guest communication solutions that are specifically tailored and personalized per guest, per visit. An in-depth understanding of each customer’s needs, via ongoing client communication, ensures a 400 percent ROI on every email campaign.
“We partner with Digital Alchemy to reach our guests around the world with attractive personalized email confirmations, pre-stay ‘welcome’ letters, and post-stay ‘thank you’ messages,” said Chris Sellitto, Chatham Bars Inn director of revenue management. “Their post-stay eSurvey comment cards are extremely valuable. They provide excellent monthly reporting with graphics and collate comments to spotlight areas where we can improve. As a revenue management director, I think the best thing Digital Alchemy does is generate revenue with targeted eBlast promotions. Their eBlasts fill periods when we have availability and offer seasonal specials. Their professional team gets an A+. They follow up on each campaign with detailed drill-down metrics that show its effectiveness so we can always improve our results.”
Chatham Bars Inn uses Digital Alchemy’s system to access the property’s PMS guest history database for email lists and other guest messaging.
“We provide them with campaign parameters such as date range, geographic region, or past guest preferences, and they build email lists and distribute to the appropriate guests,” Sellitto said. “Digital Alchemy is careful to not include current reservation holders for a campaign’s dates—which is perfect. They also mine our reservation database for OTA reservations that we add to our email marketing to increase direct bookings in the future.”