Choice Hotels International has selected Sonifi Solutions as a qualified vendor for providing Choice Hotels franchised properties with in-room entertainment, including interactive TV solutions, free-to-guest and over-the-top streaming via Staycast. Choice Hotels franchises approximately 6,500 hotels representing more than 500,000 rooms worldwide across 11 brands.
"At Choice Hotels, we always seek out operational efficiencies to help bring value and performance to our hotel owners, operators and guests," Rick Summa, VP of procurement services for Choice Hotels, said in a statement. "The breadth and flexibility of Sonifi's technology solutions make it a great fit for our diverse portfolio of hotel brands."
Sonifi offers free-to-guest solutions, interactive television solutions, streaming, and Internet services.
Choice Hotels has stringent requirements for its preferred vendors based on quality, reliability, performance and value. Through its qualified-vendor program, Choice franchisees have the option to take advantage of a negotiated brand discount from Sonifi's standard licensing fees, simplifying the purchasing process at the hotel level.