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Choice Hotels forms technology agreement with SiteMinder

Choice Hotels International has formed an agreement with SiteMinder, allowing Choice’s international properties the ability to manage their entire room inventory from one central system. SiteMinder’s real-time integration with Choice’s proprietary CRS will enable Choice Hotels’ franchisees to easily maintain room rates and inventory across multiple channels, while helping to maximize operational efficiencies.

Additionally, the SiteMinder cloud platform will support Choice properties’ ability to seamlessly address parity issues across all channels and deliver all reservations into CRS.

“Choice Hotels continues to lead when it comes to cutting-edge technology initiatives,” said Mark Pearce, senior vice president, international division, Choice Hotels. “Implementing SiteMinder for our international franchisees will help make their businesses more effective and efficient, helping to eliminate discrepancies in room availability entirely. We want to empower our international franchisees with enhanced functionality, cutting edge tools and resources enabling them to maximize their revenue potential.”

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.