Choice Hotels International has formed an agreement with SiteMinder, allowing Choice’s international properties the ability to manage their entire room inventory from one central system. SiteMinder’s real-time integration with Choice’s proprietary CRS will enable Choice Hotels’ franchisees to easily maintain room rates and inventory across multiple channels, while helping to maximize operational efficiencies.
Additionally, the SiteMinder cloud platform will support Choice properties’ ability to seamlessly address parity issues across all channels and deliver all reservations into CRS.
“Choice Hotels continues to lead when it comes to cutting-edge technology initiatives,” said Mark Pearce, senior vice president, international division, Choice Hotels. “Implementing SiteMinder for our international franchisees will help make their businesses more effective and efficient, helping to eliminate discrepancies in room availability entirely. We want to empower our international franchisees with enhanced functionality, cutting edge tools and resources enabling them to maximize their revenue potential.”