Choice Hotels launches online virtual-payment option

Choice is currently rolling out this virtual payment program to its corporate clients in a phased approach. Photo credit: Choice Hotels

Choice Hotels International has launched a virtual payment option on ChoiceHotels.com to create a seamless booking experience for corporate travelers, becoming the first hotel company to adopt this payment method on its consumer-facing website, the company said.

With one click during the checkout process, corporate travel managers now have the option to book reservations using a centralized form of payment, and without having to supply each traveler with a physical card or provide an authorization form. Choice is currently rolling out this program to its corporate clients in a phased approach. This feature is in addition to Choice's current virtual pay capabilities for bookings via GDS channels.

“Travel managers have consistently told us that they want an easier booking process—so Choice delivered with yet another innovation,” Choice Hotels VP of global sales Chad Fletcher said in a statement. “By using our seamless, virtual-pay solution, travel managers can quickly and effortlessly book stays for their travelers without needing to present a personal credit card at check-in. Everyone wins with virtual pay.”

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Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.