Choice partners with HotStats on profitability tools

Owners/operators of Choice’s more than 5,800 U.S. hotels will have access to HotStats’s benchmarking system and data platform. Photo credit: Choice Hotels International

HotStats has entered into a strategic relationship with Choice Hotels International, allowing Choice franchisees to have access to HotStats’ profitability tools through CHOPS: Choice Hotels Owner Profitability System.

By working with HotStats, owners/operators of Choice’s more than 5,800 U.S. hotels will have access to the highly detailed benchmarking system and data platform, which maps raw accounts data to the Uniform System of Accounts for the Lodging Industry and will allow hotel owners to measure their hotel(s) performance on approximately 550 line items versus other like hotels. 

CHOPS is expected to help Choice franchisees identify performance gaps and systemwide areas of opportunity within labor, benefits, maintenance, breakfast, room expenses, utilities, information technology expenses and more to better manage business and improve profitability.

“For 80 years, Choice has been committed to empowering our hotel owners to be in business for themselves—but not by themselves,” John Bonds, Choice's SVP of enterprise operations and technology, said in a statement. “CHOPS, which draws from the database of industry leader HotStats, is the latest, best-in-class resource we’re providing our owners to help them run successful hotels and maximize their profitability.” 

“HotStats is excited to partner with Choice Hotels, which has a clear focus on aligning brand interests with owners’ profit motives,” said HotStats CEO Pablo Alonso. “They understand the clear benefits of profitability data benchmarking and how it can help generate higher returns for owners. We look forward to a long and value-driving relationship.”