Choice Hotels to partner with TripAdvisor for new mobile instant booking feature

Choice Hotels International, Inc. is the first hotel company to partner with TripAdvisor on the new mobile TripAdvisor Instant Booking feature. TripAdvisor, the world's largest travel site, is currently testing Instant Booking, which allows travelers to easily complete their hotel reservations while remaining on the TripAdvisor mobile app and mobile website.

Rather than redirecting customers to the Choice Hotels website, as before, TripAdvisor Instant Booking offers mobile users a "Book on TripAdvisor" button. Customers select a room, input their personal information and credit card number, and complete their booking with Choice Hotels, without leaving the TripAdvisor interface.

After completing their booking, guests will receive a Choice Hotels confirmation number and email, the same as a reservation made through ChoiceHotels.com or 800.4CHOICE. All customer service inquiries regarding Choice Hotels reservations will continue to be handled by Choice Hotels and the property where the reservation was made.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


"Choice Hotels wants to ensure that we provide cutting edge, flexible and mobile options for guests as the way hotel reservations are made constantly evolves," said Robert McDowell, senior vice president, marketing and distribution of Choice Hotels.

TripAdvisor Instant Booking will initially be available in the U.S. and is expected to launch later this year.

Suggested Articles

With demand for contactless experiences on the rise and new programs coming online, property-management systems are evolving.

During the “Best Practices in Cleaning” panel, insiders shared how hoteliers can keep guests and employees safe.

Keynote speaker John Picard offers the hospitality and technology industries a new way forward out of the chaos.