The connected car: Now booking hotel rooms

The future of the connected car now involves booking hotels. General Motors, which is building 4G LTE connectivity into cars—more than 30 model-year 2015 autos will have it—is also leading the way into a new world of connected-car services.

At a press conference before the Consumer Electronics show, the company introduced several new OnStar programs designed to ease road trips and general maintenance, reports PC World. The services will require an active OnStar subscription and include maintenance alerts, driver assessment (for improved driving or better insurance rates) and “AtYourService, reports Search Engine Land.  

According to GM, beginning in early 2015, active subscribers with the full-service plan will be able to book a hotel through an OnStar advisor. Partnering with Priceline.com, OnStar advisors can provide information on availability, cost, amenities, and ratings, then book a hotel reservation and send directions to the vehicle.

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Subscribers can give advisors the general location where they would like to stay and advisors can select from Priceline’s participating hotels in that area. After booking a hotel, customers receive an email confirmation of their reservation. The service provides a simple way to find on-the-go accommodations while drivers keep their eyes on the road and hands on the wheel. In a pilot program, nine out of 10 subscribers said they would book their last-minute hotel needs through OnStar again.

“We were seeing a growing segment of our business, with Priceline users making same-day reservations for hotels while driving in their cars,” said Randy Schartner, president of The Priceline Partner Network. “Making Priceline hotels available to drivers through OnStar in a safe and secure way is great way for Priceline consumers and GM drivers to become one and the same.”

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