Destination Hotels implements Revcaster’s rate shopping tools. Revcaster maximizes ADR based on same-day competitive rate information for Destination and establishes rate parity across OTA channels. Destination is the largest operator of independent hotels and resorts in North America.
Revcaster offers multiple user-friendly reports. It created custom parity reports for Destination to identify property parity challenges easily and quickly.
“Revcaster delivers cost-effective reporting on comp-set rates better than other companies,” said Jon Lazarus, Destination assistant vice president of distribution. “We get same-day rates or click on specific dates and see the rates our properties offer by room type, date or specific channels. This is powerful data that helps us optimize rates competitively and establish rate parity across appropriate channels.”