Dhisco, Zumata partner for distribution with AI

Zumata has won numerous awards for its AI advances.

Dhisco partnered with Zumata’s artificial intelligence-based travel platform, expanding the global reach of both companies’ hotel buying and selling partners. The partnership gives Dhisco’s access to more than 130 online travel agencies through the Dhisco Switch, and to both rate and availability information from more than 400,000 of Zumata’s hotel and vacation rental properties, Dhisco CEO Toni Portmann said in a statement.  

At the same time, the platform displays Dhisco’s hotel partner inventory to Zumata customers, including many in the fast-growing Asian travel marketplace.

Zumata has won numerous awards for its AI advances. Its tools help travel retailers increase sales by improving customer experiences with better imagery, content and the ability to process natural language queries in 29 languages.

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The company pulls rates and availability from third-party sources around the globe, enabling it to offer more rooms and vacation rental rates than traditional distributors – all through a single connection and with the benefit of technology assisting in the mapping process. Zumata’s AI capabilities also allow for more customized, natural language-based searches beyond traditional queries that only return information on rates and availability.

Zumata CEO Josh Ziegler said the partnership enables his company to easily connect with both Dhisco’s buying and selling partners to expand the reach of Zumata’s AI-based system.

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“We are strengthening our existing brands and building new ones to appeal to the customer of tomorrow,” President/CEO Pat Pacious said.

The planned acquisition comes on the heels of two other significant investments the hospitality group recently made in Hawaii.

Ridge, Kite and Cloud, developed with partner brand TreCe, each have unique characteristics to accommodate a wide range of environments.