Direct booking capability? TripAdvisor now has it

eRevMax

eRevMax has completed integration with TripAdvisor, offering TripAdvisor’s instant booking feature to its hotel partners, now allowing direct booking opportunities. Instant booking is a way for hotels, especially independents, to cost effectively generate direct bookings, through a simple, commission-based model.

With this integration, TripAdvisor instant booking is now part of the eRevMax Channel Ecosystem, adding to the broad inventory of products available to its hotel clients. TripAdvisor’s instant booking functionality now allows travelers to make reservations directly with hotels without leaving the TripAdvisor website. The reservations are delivered to the hotels via eRevMax.

“This will help them [our hotel partners] leverage their existing technology and own guest relationships from the moment of the reservation thereby driving more direct bookings and revenue,” said Brian Dass, COO of eRevMax.

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