Do mobile locks actually matter?

This article is part two of a three-part series on mobile locks. Here is part one.

With today’s rapidly evolving technology and people’s mobile lifestyles, the desire for mobile key technology is here. Many tech-savvy hotel guests manage most aspects of their life and travel from their smartphone. Many guests no longer want to keep track of or fumble with keycards each time they enter their room. The mobile keys are activated through the smartphone app—when the guest checks in through the app, the hotel sends the room numbers and enables the phone to act as a virtual key, allowing guests to bypass the front desk.
Often, the virtual key will allow guests access to various areas of each property that require a room key, such as the fitness center, executive floors, elevators and parking facilities, among others.

“The online chatter about this new technology has prompted several guests to inquire about our mobile key option,” said Jose Garcia, director of hospitality IT for the Howard Hughes Corporation, which owns the Woodlands Resort and Conference Center in The Woodlands, Texas. “Our front-desk employees do an excellent job of educating our visitors about our mobile lock option. As such, several of our guests once on property do chose to utilize the mobile key.  The convenience of unlocking the room with a phone has driven most guest's decision to make use of this technology, not to mention the desire to try something new.”

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That desire has driven Hilton’s Digital Key aspect of its HHonors app.

“More and more, travelers rely on their smartphones to manage every aspect of their journey,” said Dana Shefsky, director of digital product innovation at Hilton Worldwide. “At Hilton, we’re increasingly seeing this attitude translate into guest behavior at our hotels, with our guests quick to adopt digital tools that give them the convenience, access and decision-making power they crave.”

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Mobile key functionality and room selection are available when the app is connected to Virgin Hotels’ loyalty and preferences program.