Drury Hotels selects Leonardo's hotel image management and syndication

Drury Hotels Co., a more than 40-year-old hotel company with more than 130 hotels in 21 states, has selected Leonardo Worldwide’s VScape digital asset management system, a scalable all-in-online solution that will bring simplicity to managing and distributing hotel images.

Leonardo’s VScape digital asset management system connects Drury Hotels with the travel industry’s largest network of travel websites, enabling the brand to:

  • Syndicate visual content to more than 120 directly connected travel websites in the VNetwork, including all 4 GDS, major OTAs, non-OTA travel research sites as well as tens of thousands of forward distribution channels
  • Ensure the right images are displayed for each hotel through automated matching using GDS codes
  • Upload images in any size and format and let the system take care of re-sizing and re-formatting them to meet the requirements of each channel and device

“Selecting Leonardo’s VScape Digital Asset Management System was an easy decision due to the reach of VNetwork and the ease of distributing images through one tool, improving efficiency. It’s the ideal system for our needs, especially as we continue to add more visual media to our repertoire as well as add properties whose digital media we’ll need to showcase in the future,” said Carolyn Feltner, director of marketing, Drury Hotels.

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