Duetto unveiled GameChanger, a new web-based application developed exclusively for casino hotels. GameChanger ensures casino hotels select and retain their most profitable customers, accounting for dynamic demand, occupancy and segment volumes, assessed by each individual customer segment, room type, offer or discount.
This capability to flexibly fine tune for greater accuracy allows for optimized demand and increased profitability for Las Vegas casino hotels.
GameChanger is already in use at a number of high profile casino hotel properties, and rapid adoption is expected to continue in the coming weeks, the company says.
GameChanger takes a comprehensive approach, dynamically determining the total value of each casino hotel guest by prospective gaming and non-gaming revenue potential. In addition to optimizing revenue and helping hotels protect and manage room mix, GameChanger captures valuable web shopping data.