East, Miami, the first Swire Hotels property in the U.S., debuts a guest app, developed by TripCraft. The app, called East, Miami, is available for download for free on the Apple App Store and Google Play Store and offers convenient, mobile tools for guests staying at the modern, 352-room property.
Under the direction of Mihai Bote, director of technology at the hotel, the property prioritized the development and implementation of sophisticated technologies throughout the property to ensure that guests have the best possible experience, starting with booking all the way throughout their stay. The app is an integral part of the hotel’s technology, and it provides features and functionalities that are typically only found in large brand apps, including mobile check-in and mobile key, as well as offering curated information about the property, the destination and local attractions.
“Embracing innovation and technology has always been one of Swire Hotels key tenets; we recognize how much better our guests’ experience will be if we make it easy to do everything via their mobile devices - especially for millennials, and those of us who like to think we are tech savvy like the millennials,” Giovanni Beretta, GM of Ease, Miami, said in a statement. “In addition to making check-in and unlocking guest rooms easier, the app has helped us decrease our property’s ecological footprint, as we have eliminated the unnecessary paper and waste.”
TripCraft’s platform, customizable mobile tools, and in-house development team has leveled the playing field to enable properties that don’t have an internal development team, such as East, Miami, to offer guests sophisticated mobile functionality.
“Integration was of particular importance with this app because, for it to work successfully, the app had to interact with seven different systems – from different vendors,” Bote said.
In the near future, additional app functionality will be added, including in-room controls, service messaging and mobile check-out. TripCraft will expand its partnership with Swire Hotels in the coming months.